New Nordic

T H E  S T O R Y  O F  N E W  N O R D I C

New Nordic is a Swedish-based company with a unique knowhow in medicinal plants. New Nordic develops and markets effective herbal dietary supplements, as well as cosmetics, to satisfy specific health and beauty needs. It markets these under the New Nordic brand to an increasing number of people all over the world.
New Nordic was founded in 1990 by Karl Kristian Bergman Jensen, whose dream was to establish a company that could develop herbal products that would add vitality and years to peoples' lives. In 1992, Marinus Blåbjerg joined the company as an equal co-owner. That was the beginning of a long term friendship and business adventure. At New Nordic, our passion is to help individuals around the world live better and healthier lives by developing innovative and effective supplements and cosmetics. New Nordic's products have won many awards and accolades from international industry organizations. In recent years, the company has achieved category leader status in the "Beauty from Within" category - a rapidly growing sector worldwide.


F R O M   S C A N D I N A V I A   T O   T H E   W O R L D

The plant kingdom has powerful healing and vitality-bringing capacities that benefit our health and beauty. We all want to feel good and look young. New Nordic’s ground-breaking approach is to find plant ingredients that can nourish and activate life processes, keeping us vital and beautiful as we age.

The idea began in Scandinavia, but it soon spread around the world. People from all over Europe, North America, and Asia are attracted to the New Nordic path to vitality and the company’s Scandinavian values.

Today New Nordic products are sold daily in more than 50,000 pharmacies, beauty stores, and health stores in 36 countries from China to the United States and beyond. New Nordic has opened 12 country subsidiaries and more are planned. The goal is to service consumers and retailers with a high-quality sales and post-sales support. New Nordic has become a well-known and recognized consumer brand. Its distinctive packaging design and the silver tree logo are clear and consistent features on all its products.